Overview.

TechBridge Distribution, a young brand with a rich history in IT markets across Central Asia (Kazakhstan, Uzbekistan, Kyrgyzstan, Turkmenistan, and Tajikistan) and the Caucasus region (Azerbaijan, Georgia, and Armenia) has expanded its footprint to cover the Middle East & Africa with ambitious plans to explore the opportunities in the region. With offices initially in UAE, TechBridge MEA has presence in Saudi Arabia, Bahrain, Kuwait, Qatar, Oman, Egypt, Libya, Lebanon & Jordan.

Our business model is based on Value-added Distribution, with a Channel-First ethos carrying a high-end portfolio Mobility, Cybersecurity and Networking Infrastructure solutions tailored to the specific needs of our regional customers while providing optimized logistics, financial, marketing, and technical support.

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Mission.

To curate a bespoke solutions portfolio featuring niche technology vendors and seamlessly connect them with our extensive network of channel partners providing comprehensive support and expertise in AutoID & Mobility, Cybersecurity & Networking, and Infrastructure & Unified Communications solutions. Through strategic partnerships and unwavering commitment to excellence, we empower businesses across the MEA region to thrive in the ever-evolving digital landscape.

Vision.

Our vision for TechBridge MEA is to develop a sustainable, profitable, annuity-driven and margin-rich provider of IT solutions to the Middle East Channel.


A Solid History.

2000
2004
2006 
2008
2013
2016
2017
2017
2022
May 2023
June 2023
Jan 2024
Feb 2024
Mar 2024
May 2024
July 2024

2000

Start of sales in the territories: Russia, Ukraine and CEE region countries

2004

Expansion of sales territories to the countries of Central Asia and Caucasus

2006 

New representative offices in Azerbaijan (Baku) and Uzbekistan (Tashkent)

2008

Acquisition of a new subsidiary in Russia with two full-fledged offices in Moscow and Saint Petersburg

2013

New subsidiary with full-fledged office in Croatia: RRC Croatia (Zagreb)

2016

CEE region’s business partially sold to Ingram Micro

2017

RRC Russia subsidiary left the group with a new brand, but RRC Business Telecommunications Group continues its operations in Russia

2017

Strengthens market position in the Central Asian countries (Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan, etc) and Trans-Caucasian region countries (Armenia, Georgia, Azerbaijan, etc.)

2022

Sales to Russia and Belarus suspended. Operations discontinued in both markets to align with Vendor Policies.

May 2023

The TechBridge Distribution brand was established

June 2023

Established TechBridge Distribution FZ – full-fledged operations complete with logistics capabilities in Jebel Ali Free Zone, Dubai, UAE

Jan 2024

TechBridge Distribution MEA – Auto ID Division launched

Feb 2024

TechBridge Distribution LLC Registered In The UAE

Mar 2024

Inauguration of TechBridge Distribution Mainland UAE office

May 2024

TechBridge Distribution MEA – Cybersecurity Division launched

July 2024

TechBridge Distribution MEA – Infrastructure division to be launched

Services

TechBridge Distribution MEA is a Boutique InfoTech distribution firm that is committed to deliver a comprehensive array of services designed to facilitate the seamless distribution of IT software & hardware across the MEA region. Through our extensive network of partners, we serve as a vital link between regional end users and global vendors of cutting-edge technology solutions.

Leveraging our expertise across AutoID & Mobility, Cybersecurity & Networking, and Infrastructure & Unified Communications, we provide robust technical, financial and marketing support to ensure the successful adoption and implementation of advanced technologies by our esteemed clientele. With a focus on excellence and innovation, we are committed to driving growth and success in the dynamic landscape of technology distribution across MEA.

Financial Support

TechBridge MEA extends a comprehensive suite of financial support services to both new and existing partners. Leveraging our extensive experience and profound understanding of diverse markets, we tailor the best conditions to suit a variety of projects.

  • We offer flexible contract terms and diversified conditions
  • Our trade financing conditions facilitate seamless transactions

Logistics Services

TechBridge MEA boasts a robust network of logistics hubs strategically located across Europe, the Middle East and China, ensuring expedited and efficient logistics services, even for the most intricate projects.

Our logistics offerings include:

  • Transport optimization services

  • Logistic cost optimization

  • Consolidated shipments

  • Delivery management

  • Transparent and competitive pricing

Marketing Support

TechBridge MEA as a brand maybe new to the region, however, our experience speaks volumes. We’re committed to building our brand equity, while fostering business growth for our Vendor-Partner ecosystem. As their extended marketing team on the ground, we:

  • Promote regional top-of-mind awareness & thought leadership
  • Facilitate channel enablement & autonomy

  • Leverage partner programs for sales uptick

  • Develop bespoke co-marketing plans regionally
  • Scale demand generation for our vendors & channel partners
  • End-to-end regional field marketing support

  • Integrated solution-selling GTM strategy

Channel Autonomy

Partners are our invincible Market Drivers; it is their prerogative to get all the support they need from our channel-distributor collaboration.

  • Channel empowerment (Sales & Tech Enablement / Certifications)
  • Leverage vendor partner programs to promote channel sales
  • Comprehensive marketing support to enhance channel sales
  • Strategic account mapping and demand generation initiatives
  • TechBridge CVAD Channel Community development

Technical Support

At TechBridge MEA, we offer comprehensive technical support backed by our team of highly skilled engineers and experts. All our technical staff hold top-level certifications from leading vendors, ensuring unparalleled expertise.

Our services include:

  • Consulting for project preparation, implementation and post-sales support
  • Tailoring technological solutions to meet customer requirements
  • Assistance in drafting specifications and executing implementations
  • Design and development of project documentation
  • IT system and infrastructure design
  • Provision of demo equipment and software, along with assistance in Proof of Concept (PoC) and Proof of Value (PoV) execution

Training

At TechBridge MEA, we understand the significance of developing the internal capabilities of partner companies as it directly impacts their commercial success.

Our training offerings include:

  • Access to certified vendor training programs

  • Free technical training sessions, seminars, and conferences
  • Regular sales training programs tailored to enhance selling skills
  • Online seminars for convenient learning opportunities

Contact us

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